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Faculty Member Details

Staff Id : 03968
Name : Dr. K. NATARAJAN (Deputed)
Designation : ASSISTANT PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : M.A(Eco)., M.L.I.S., M.PHIL.,M.B.A., Ph.D.,
Specialization : MARKETING
Date of Birth : 01-06-1966
Date of Joining : 11-07-2007

Present Address Contact Number E-Mail Address
42-VENGAN STREET
CHIDAMBARAM,
pin - 608001		9994822955natarajank.mbaau@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. --
Ph.D. 00


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 914--4
Conducted -----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
17 Years2 Years

Journals Conference Books Published Popular Article
National International National International
2 3 1 5 - -

List of Publications - National
Natarajan, K. and Soundararajan, K, "Performance of Indian Automobile and Tyre Industries in the Globalised Era..", M-Infiniti Journal of Management., Volume 1, Number 3, Mar 2014, pp. 65-70. 2014.
Natarajan, K. and Soundararajan, K, "Buying Pattern of Owners on Replacement of Tyres in Heavy and Light Commercial Vehicles.", Journal of the Annamalai University, Humanities, Volume XLVII, Number 1, 2011, pp. 215-222. 2011.
List of Publications - International
Natarajan, K. and Soundararajan, K. and Jayakrishnan, J, "Buyer Behaviour Patterns and Satisfaction Trends of Commercial Vehicles Owners in Replacement of Tyres.", Annamalai International Journal of Business Studies and Research, Volume 5, Number 1, Nov 2013, pp. 79-86. 2013.
Natarajan, K. and Soundararajan, K. and Jayakrishnan, J, "Satisfaction Level of Consumers in Replacement Tyres in Commercial Vehicles.", International Journal of Information Technology and Management Sciences, Volume 1, Number 1, 2011, pp. 50-57. 2011.
Natarajan, K. and Soundararajan, K, "Impact of experience towards purchase of Replacement Tyres in Light and Heavy Commercial Vehicles.", International Journal of Action Research and Engineering to Eradicate Poverty, Volume 2, Number 5, 2011, pp. 387-391. 2011.
List of Conferences - National
Natarajan, K. and Soundararajan, K, Trends in Retailing – Focus on Consumer Needs, Emerging Trends in Retail Management, Feb 29-29, 2008, Annamalai University, pp. 33-37. New Delhi, Excel India.
List of Conferences - International
Natarajan, K. and Soundararajan, K, Power of Word of Mouth with other channel of Communication in purchase Decision, International Conference on Synchronizing Management theories and Business Practices: Challenges Ahead, Jul 27-29, 2012, Annamalai University, pp. 339-343. Chennai, Bonfring.
Natarajan, K. and Soundararajan, K, Solid Waste Management with Special Reference to Used Tyres, International Conference on Good Governance and Sustainable Development, Mar 22-23, 2012, Annamalai University, pp. 109-111. Chennai, Today Publisher.
Natarajan, K. and Soundararajan, K, Problems and Perspectives of Tyre Industries in India, International Conference on Leading Beyond Horizon: Engaging Future, Jul 28-30, 2011, Annamalai University, pp. 404-408. Chennai, Scitech Publications (India) Pvt. Ltd.
Natarajan, K. and Soundararajan, K, Sustainable Development of Tyre Technology in Commercial Vehicles, International Conference on Management Practices for Sustainable Growth, Jul 28-30, 2010, Annamalai University, pp. 64-69. Chennai, Anurag Publication.
Natarajan, K. and Soundararajan, K, Purchase Behaviour of Heavy and Light Commercial Vehicles ( LCV ) owners on Replacement Tyres, International Conference on Indigenous Management Practices ( ICIMP – 2009 ), Jul 16-18, 2009, Annamalai University, pp. 419-419. New Delhi, Excel India.

List of Awards /Honours / Memberships
All India Management Association - M-201911105