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Faculty Member Details

Staff Id : 05034
Name : Dr. V. BALAJI (Deputed)
Designation : ASSISTANT PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : B.E.,M.B.A.,Ph.D
Specialization : MARKETING
Date of Birth : 08-03-1975
Date of Joining : 14-02-2001

Present Address Contact Number E-Mail Address
16, Thiruthalamudiar koil st.,
Sirkali - 609110,
Nagai (Dt).		9443718873balls75@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 3-
Ph.D. 24


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 11413-32
Conducted -----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
23 Years -

Journals Conference Books Published Popular Article
National International National International
18 19 - 2 - -

List of Publications - National
Shibu Thankachan, Dr.V.Balaji, "A study on perception and selection of life insurance product: With special reference to Kottayam District.", Dogo Rangsang Research Journal, Volume 10, Number 07, Jul 2020, pp. 1-10. 2020.
P.R.Namasivayam, Dr,V.Balaji, Dr.K.Rajendran, "Study on employee involvement factors and job performance of hotel industry.", Alochana Chakra Journal, Volume IX, Number VI, Jun 2020, pp. 9156-9163. 2020.
P.R.Namasivayam, Dr,V.Balaji, "Analysis the Emotional Intelligence on Employee's Job Performance i the Hotel Industry".", Mukt Shabd , Volume IX, Number V, May 2020, pp. 5667-5673. 2020.
B.Nithyapriya, Dr.V.Balaji, "ââ,¬Å“A Study on Factors Influencing Talent Management for Employee Retention of Small Scale Industries in Chennaiââ,¬Â .", Our Heritage Journal , Volume 63, Number 4, Dec 2019, pp. 105-112. 2019.
P.R.Namasivayam, Dr.P.Umarani, Dr.V.Balaji, "ââ,¬Å“Influence of Emotional Intelligence on performance of employees of IT sectorââ,¬Â.", Think India Journal, Volume 22, Number 10, Nov 2019, pp. 6789-6795. 2019.
Dr.V.Balaji, "Prioritizing Factors in the Selection of a Bank by the Customerââ,¬Â .", Think India Journal, Volume 22, Number 14, Dec 2019, pp. 6602-6610. 2019.
Dr.V.Balaji, "ââ,¬Å“Relationship of Influencing Variables and Workers participation in Managementââ,¬Â .", Journal of the Gujarat Research Society, Volume 21, Number 12, Nov 2019, pp. 246-253. 2019.
Dr.A.Muthukrishnan, Dr.V.Balaji, "ââ,¬Å“Relationship with Independent Factors on Customer Service Satisfactionââ,¬Â.", Think India Journal , Volume 22, Number 14, Dec 2019, pp. 6631-6636. 2019.
Dr.V.Balaji, "Effect of E-HRM Practices for the Satisfaction of Employeesââ,¬â"¢Ã¢â,¬Â .", Think India Journal, Volume 22, Number 18, Dec 2019, pp. 26-34. 2019.
Dr.K.Anbazhagan, Dr.V.Balaji, ", A Study on life Insurance Claim Settlement in Tamil Nadu.", Journal of the Gujarat Research Society, Volume 21, Number 16(S), Dec 2019, pp. 330-338. 2019.
Dr.V.Balaji, Dr.K.Anbazhagan, "ââ,¬Å“Factors influencing investorsââ,¬â"¢ investment ehavior towards life Insurance policies.", A Journal of Composition Theory, , Volume XII, Number XI, Nov 2019, pp. 465-473. 2019.
Dr.V.Balaji, Dr.K.Anbazhagan, "ââ,¬Å“Perception level on service quality dimensions based on demographic variableââ,¬Â .", Journal of interdisciplinary cycle research, Volume XI, Number X, Oct 2019, pp. 579-594. 2019.
Abdul Kadhar, Dr.C.Madhavi, V.Balaji , "ââ,¬Å“Evaluation of Service Quality of Banks in Chennaiââ,¬Â.", M-Infiniti Journal of Management, Volume 11, Number 1, Sep 2017, pp. 166-175. 2017.
S.Karthick, Dr.V.Balaji, , "ââ,¬Å“Employees General Role Stress in Private Insurance Sector.ââ,¬Â.", Global journal of Business Management & Research, Volume 3, Number 4, Dec 2015, pp. 15-18. 2015.
S.Rajasena, Dr.V.Balaji, , "ââ,¬Å“Workers participation in management ââ,¬â€œ A Theoretical Framework.", Global journal of Business Management & Research, Volume 3, Number 4, Dec 2015, pp. 108-111. 2015.
S.Karthick, Dr.V.Balaji, "Work life balance and Turnover Intention of Employees in Private Insurance Sectorââ,¬Â.", M-Infiniti Journal of Management, Volume Special Issue, Number ISSN 0973-7197, Apr 2015, pp. 274-277. April 2015.
S.Karthick, Dr.V.Balaji, , "Customer Aggressive Behaviour and Employee Turnover Intention in Private Insurance Companiesââ,¬Â.", Annamalai Business Review, Volume Special Issue, Number ISSN 0974-1690, Apr 2015, pp. 199-201. April 2015.
V.BALAJI, C.MADHAVI, , "CHALLENGES IN MARKETING OF BANKING SERVICES.", ANNAMALI BUSINESS REVIEW, Volume 5, Number 1- ISSN: 0974-1690, Jul 2011, pp. 12-19. 2011.
List of Publications - International
Abdul Khadar, C.Madhavi, V.Balaji, K.Sethuraman, , "ââ,¬Å“Customersââ,¬â"¢ Chice of Bank Based on Service Dimensionsââ,¬Â.", Journal of Xidian University, Volume 14, Number 4, 2020, pp. 1774-1779. 2020.
Dr.D.Sakthivel, Dr.V.Balaji, Dr.Jothi Jayakrishnan, , "ââ,¬Å“Psychological Empowerment on Organizational Commitment of Sipcot Employeesââ,¬Â.", International Journal of Recent Technology and Engineering(IJRTE), , Volume 14, Number 4, 2020, pp. 2469-2475. 2020.
T.Anbumozhi, Dr.Jothi Jayakrishnan, Dr.V.Balaji, "ââ,¬Å“The Impact of Advertising on Consumer Buying Behaviour in Cuddalore Districtââ,¬Â.", International Journal of Research and Analytical Reviews,, Volume 7, Number 1, Feb 2020, pp. 570-575. 2020.
Dr.V.Balaji, "ââ,¬Å“.An Evaluation of Open Systems on Organizational Climate Towards Heavy Vehicles Body Building Industryââ,¬Â .", Test Engineering & Management, , Volume 82, Number 1, Feb 2020, pp. 1616-1622. 2020.
Shibu Thankachan, Dr.V.Balaji, "Effectiveness of Life Insurance Product Comparison Towards Purchase Decision .", International Journal of Advanced Science and Technology, Volume 29, Number 1, Jan 2020, pp. 1248-1255. 2020.
Dr.V.Balaji, Shibu Thankachan, "Investment Preference of Professionalsââ,¬â"¢ in Insurance Plans offered by Insurance Companies .", Restaurant Business, , Volume 118, Number 12, Dec 2019, pp. 936-945. 2019.
Dr.V.Balaji, Dr.K.Anbazhagan, "ââ,¬Å“Expectation level of Bank Customers on service quality dimensions based on demographic variables.", The International Journal of analytical and experimental model analysis, Volume XI, Number X, Oct 2019, pp. 2905-2918. 2019.
Dr.V.Balaji, "Customer Expectation Towards Banking Service Qualityââ,¬Â.", International Journal of Advance and Innovative Research, , Volume 5, Number 4 (III), Dec 2018, pp. 64-69. 2018.
Dr.K.Anbazhagan, Dr.V.Balaji, "ââ,¬Å“Relationship between Training and Human Resource Practices and Knowledge Management Practices in Public Sector Employeesââ,¬Â.", An International Multidiciplinary Quarterly Research Journal AJANTA, Volume VII, Number IV, Dec 2018, pp. 320-325. 2018.
Dr.V.Balaji, "Customer Perception Towards Banking Service Qualityââ,¬Â.", International Journal of Scientific Research in Computer Science Applications and Management Studies, Volume 7, Number 5, Sep 2018, pp. 110-115. 2018.
P.Chitra, .V.Balaji, .Jothi Jeyakrishnan , "ââ,¬Å“Employees perception on organizational climate factors in Heavy Body Building Industryââ,¬Â. .", World Wide Journal of Multidiciplinary Research and Development , Volume 4, Number 1, Feb 2018, pp. 326-328. 2018.
P.Chitra, Dr.V.Balaji, Dr.Jothi Jeyakrishnan , "ââ,¬Å“Organisational Climate in Heavy Vehicles Body Building Industry.", International journal of Exclusive Management Research, Volume 8, Number 1, Jan 2018, pp. 78-81. 2018.
Dr.V.Balaji, "ââ,¬Å“A Study on Impact of Leadership on Personalities of employees in small scale Industries at Chennaiââ,¬Â.", Journal of Applied Science and Computations, Volume 4, Number 1, Jan 2017, pp. 176-184. 2017.
Dr.V.Balaji, S.Karthick, "ââ,¬Å“An Evaluation of Turnover Intention based on Demographic Profile of Employees .", International Journal of Business and Administration Research Review,, Volume 2, Number 17, Jan 2017, pp. 70-77. 2017.
Dr.V.Balaji, "Life Insurance Industry an Overview.", Journal of Applied Science and Computations, Volume 3, Number 1, Jan 2016, pp. 82-88. 2016.
S.Karthick & Dr.V.Balaji, "ORGANIZATIONAL COMMITMENT ON TURNOVER INTENTION IN PRIVATE INSURANCE COMPANIES.", Impact International Journal of Advance Research, Volume 7, Number 1, Oct 2015, pp. 171-175. 2015.
S.Karthick & Dr.V.Balaji, "EMPLOYEE TURNOVER INTENTION IN PRIVATE INSURANCE COMPANIES.", International Journal of Management and Social Science Research Review, Volume 1, Number 16, Aug 2015, pp. 86-90. 2015.
S.Karthick & Dr.V.Balaji, "Factors affecting quality of work life: An analysis on Employees of Private Banks.", International Journal of Exclusive Management Research, Volume 4, Number 8, Aug 2014, pp. 1-13. 2014.
V.BALAJI, C.MADHAVI, J.JAYAKRISHNAN, "CUSTOMER EXPECTATION AND PERCEPTION ON BANKING SERVICES.", SANKHYA INTERNATIONAL JOURNAL OF MANAGEMENT AND TECHNOLOGY, Volume 2, Number 2- ISSN:0975-3915, Jun 2011, pp. 118-121. 2011.
List of Conferences - International
S.Karthick, Dr.V.Balaji, , ââ,¬Å“Online Shopping Behaviour of College Students.ââ,¬Â, 9th International Conference on Reinvention of resilent ecosystem for business, Apr 29-30, 2016, Kristu Jayanti College, Bengaluru, pp. 90-97. Bengaluru, Kristu Jayanti International Symposium.
V.BALAJI, V.BALAKRISHNAN, COMPENSATION, A KEY ELEMENT IN THE PROCESS OF RETENTION OF HUMAN RESOURCE IN KNOWLEDGE SECTOR, , IN READINGS IN APPLIED PSYCHOLOGY , Oct 11-13, 2003, JAI NARAIN VYAS UNIVERSITY-JODHPUR, pp. 76-78. JODHPUR, ISBN:81-7233-427-3, SCIENTIFIC PUBLISHERS (INDIA).