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Balathandayutham, P; Anandanatarajan, K, "Digital marketing through social networking sites (SNS): A field of digital empowerment.", International Journal of Scientific & Technology Research, Volume 9, Number 2, Feb 2020, pp. 734-736. 2020. | |
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Dr.P.Balathandayutham, Dr.K.Anandanatarajan, "Influence of Social Media Marketing on Consumer Engagement Towards Durable Products.", International Journal of Research, Volume 8, Number 7, Jul 2020, pp. 335-339. 2020. | |
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Balathandayutham, P; Anandanatarajan, K, "INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER ENGAGEMENT TOWARDS DURABLE PRODUCTS.", International Journal of Research-GRANTHAALAYAH, Volume 8, Number 7, Aug 2020, pp. 335-339. 2020. | |
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B.Eswaran,K.Anandanatrajan, "Relationship of Temple Infranstructure with Devotees' Spiritual Experience with Special Reference to Arulmigu Subramanaya Swamy Temple, Kundrathur, Chennai.", International Journal of Recent Technology and Engineering, Volume 8, Number 4, Apr 2019, pp. 2277-3878. 2019. | |
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V. Sundhara Moorthy, Dr. K. Anandanatarajan, "A Study on Profitability Evaluation of Select Pharmaceutical Companies in India.", V.Sundhara Moorthy et.al/Journal of Computational Information System, Volume 14, Number 3, Mar 2019, pp. 128-132. 2018. | |
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V.Sundhara Moorthy, Dr.K. Anandanatarajan, "A Study on the Measurement of Profitability Efficiency of Selected Pharmaceutical Companies in India.", International Journal of Multidisciplinary, Volume 4, Number 6, Jun 2019, pp. 319-332. 2019. | |
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Anandanatarajan, Dr. K., "Influence Of Job Characteristics Construct On Organisational Commitment Among Employees Of Restaurants.", International Journal of Scientific & Technology Research, Volume 8, Number 10, Oct 2019, pp. 2428-2430. 2019. | |
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Balathandayutham, P; Anandanatarajan, K, "Price and Green Attitude Towards Environmental Friendly Product in Chidambaram.", Review of Research Journal, Special Issue, Volume 1, Number 11, Nov 2019, pp. 226-231. 2019. | |
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Dr. P. Balathandayutham, Dr. K. Anandanatarajan, "Influence Of Job Characteristicââ,¬â"¢s Construct On Job Performance Among The Employees Of Restaurants.", Restaurant Business, Volume 118, Number 9, Sep 2019, pp. 334-340. 2019. | |
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Gopal Krishan, Dr.K.Anandanatarajan, "Effect of Motivation on Sef-Efficacy: Adecade Review.", Journal of Emerging Technologies and Innovative Research, Volume 5, Number 6, May 2018, pp. 2349-5162. 2018. | |
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Dr.K.Anandanatarajan, "Effectiveness of Organizational Citizenship Behavior on Retention: A Study Among the Employees of Bpo Sectors.", Think India Journal, Volume 21, Number 1, Jan 2018, pp. 141-145. 2018. | |
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Anandanatarajan, Dr. K., "AN EMPIRICAL STUDY ON THE FINANCIAL CRISIS AND ITS RECOVERY.", International Research Journal of Management Science & Technology, Volume 9, Number 5, May 2018, pp. 70-78. 2018. | |
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Anandanatarajan, T. Vinu Charles and K., "Relationship between Public Debt and Economic Growth of a Country.", Asian Journal of Managerial Science, Volume 7, Number 2, Feb 2018, pp. 64-67. 2018. | |
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V. Sundhara Moorthy, Dr. K. Anandanatarajan, "A Study on Profitability Evaluation of Select Pharmaceutical Companies in India.", Journal of Computational Information Systems, Volume 3, Number 4, Mar 2018, pp. 128-132. 2018. | |
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Rajiv Kumar, Dr.K.Anandanatarajan, "The Relationship Between The Emotional Intelligence Factors And Burnout: A Study amoung Manufacturing Sectors' Employees in New Delhi.", Journal of Emerging Technologies and Innovative Research, Volume 5, Number 3, Mar 2018, pp. 2349-5162. 2018. | |
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Rajiv Kumar, Dr.K.Anandanatarajan, "Effect of Job Characteristic on Burbout amoung the Employee of Manfacturing sector in New Delhi.", IJRAR-International Journal of Research and Analytical Reviews (IJRAR), Volume 5, Number 3, Mar 2018, pp. 2349-5138. 2018. | |
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Gopal Krishan, Dr.K.Anandanatarajan, "Understanding the Relationsip between job Demand and Self Efficacy amoung the Employees of Information Technology in New Delhi.", International Journal Pf Research and Analytical Reviews, Volume 5, Number 1, Jan 2018, pp. 2348-1269. 2018. | |
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Dr.P.Balathandayutham, Dr.Anandanatrajan, "Effect of Quality of Work life On The job Satisfaction: Special Reference with the Employees Of Public Sector.", International Journal of Creative Researc Thoughts, Volume 6, Number 1, Jan 2018, pp. 2320-2882. 2018. | |
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T.Vinu Charles and K.Anandanatarajan, "Relationship between Public Debt and Economic Growth of a Country.", Asian Journal of Managerial Science, Volume 7, Number 2, Feb 2018, pp. 64-67. 2018. | |
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AR.Adaikkalavan, Dr.K.Anandanatarajan, "Explaining Career Adaptability and Career Resilience Among the Information Technology Professional In new delhi.", International Journal Of Research And Analytical Reviews, Volume 5, Number 2, Feb 2018, pp. 2349-5138. 2018. | |
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AR.Adaikkalavan, Dr.K.Anandanatarajan, "Relationships between emplyability and carrer resilience: A descriptive Study with Information technology sector.", Journal of Emerging Technologies and Innovative Research, Volume 5, Number 10, May 2018, pp. 2349-5162. 2018. | |
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Dr.K.Anandanatarajan, "Impact of Perceived Organizational Support and Organizational Commitment among the Employees of Private Banks.", International Journal of Creative Research Thoughts, Volume 5, Number 4, Apr 2017, pp. 44-48. 2017. | |
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K.Anandannatarajan, "A Study on Human Resource Management Practices and Customer Satisfaction in the Select Public and Private Sector Banks.", Asian Journal of Managerial Science, Volume 6, Number 2, Jun 2017, pp. 71-75. 2017. | |
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Dr.P.Balathandayutham, Dr.Anandanatrajan, "Influential Role of Emotional Labour on High Performance Work System Towards Banking Industries in Neyveli.", International Journal of Creative Researc Thoughts, Volume 5, Number 4, May 2017, pp. 2320-2882. 2017. | |
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Dr.K.Anandanatarajan, "Impact of Perceived Organizational Support and Organizational Commitment among the Employees of Private Banks.", International Journal of Creative Research Thoughts, Volume 5, Number 4, Apr 2017, pp. 44-48. 2017. | |
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Dr.K.Anandanatarajan, "Effectiveness of Organizational Citizenship Behaviour on Regarding Retention: A study of Employees of Information Technology Sectors.", International Journal of Creative Research Thoughts, Volume 5, Number 4, Apr 2017, pp. 2320-2882. 2017. | |
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Dr.K.Anandanatarajan, "Impact of Knowledge Sharing and Job Satisfaction among Employees in India with Reference to Information Technology Companies in Bangalore.", International Journal of Creative Researc Thoughts, Volume 5, Number 4, Apr 2017, pp. 2320-2882. 2017. | |
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Dr.P.Balathandayutham, Dr.Anandanatrajan, "Influential Role of Emotional Labour on High Performance Work System Towards Banking Industries in Neyveli.", International Journal of Creative Research Thoughts, Volume 5, Number 4, Apr 2017, pp. 2320-2882. 2017. | |
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Dr.K.Anandanatarajan, "Customer Reationship Management -A Strategic Tool For Marketing.", International Journal Of Research And Analytical Reviews, Volume 4, Number 1, Jan 2017, pp. 2349-5138. 2017. | |
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Dr.K.Anandanatarajan, "Problems and Opportunities of Exporters with special references to Garment Industry in Chennai Region.", Journal of Emerging Technologies and Innovative Research, Volume 4, Number 9, Apr 2017, pp. 2349-5162. 2017. | |
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Nabi.A,Dr.P.Balathandayutham, Dr.Anandanatrajan, "Impact of Information sharing on Employee creativity among the employee of it Professional in Bangalore.", IJRAR-International Journal of Research and Analytical Reviews (IJRAR), Volume 4, Number 3, Mar 2017, pp. 2349-5138. 2017. | |
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Dr.K.Anandanatarajan, "Relationship Between Personality abd Leadership style: A Study amoung Information Technology Employees In Chennai.", Think India Journal, Volume 20, Number 4, Apr 2017, pp. 37-40. 2017. | |
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Dr.K.Anandanatarajan, "Inmpact of Knowledge Sharing and Job Satisfaction among Employees in India with Reference to Information Technology Companies in Bangalore.", Think India Journal, Volume 4, Number 3, Mar 2017, pp. 275-288. 2017. | |
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Dr.K.Anandanatarajan, "CUSTOMER REATIONSHIP MANAGEMENT ââ,¬â€œ A STRATEGIC TOOL FOR MARKETING.", International Journal of Research and Analytical Reviews, Volume 4, Number 1, Jan 2017, pp. 996-1002. 2017. | |
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Anandanatarajan, K, "Impact of Knowledge Sharing and Job Satisfaction among Employees in India with Reference to Information Technology Companies in Bangalore.", IJRAR-International Journal of Research and Analytical Reviews (IJRAR), Volume 4, Number 3, Mar 2017, pp. 275-288. 2017/8. | |
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M. Revathy, Dr. K. Anandanatarajan, "UNDERSTANDING PERFORMANCE MANAGEMENT: A FIELD OF RESTAURANT INDUSTRIES.", International Journal of Management Studies, Volume 4, Number 1, Feb 2017, pp. 176-180. 2017. | |
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Anandanatarajan, Dr. K., "PROBLEMS AND OPPORTUNITIES OF EXPORTERS WITH SPECIAL REFERENCE TO GARMENT INDUSTRY IN CHENNAI REGION..", Journal of Emerging Technologies and Innovative Research, Volume 4, Number 9, Sep 2017, pp. 574-590. 2017. | |
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Anandanatarajan, Dr. K., "A Study on Human Resource Management Practices and Customer Satisfaction in the Select Public and Private Sector Banks.", Asian Journal of Managerial Science, Volume 6, Number 2, Feb 2017, pp. 71-75. 2017. | |
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Anandanatarajan, T. Vinu Charles and K., "A Study on How FOREX Influences GDP Due To Export And Import in the UK Economy.", Asian Journal of Managerial Science, Volume 5, Number 2, Feb 2016, pp. 33-36. 2016. | |
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V. Sundhara Moorthy, Dr. K. Anandanatarajan, "A Study on the Analysis of Solvency and Profitability Position of Select Pharma Companies in India.", Journal of Computational Information Systems, Volume 2, Number 12, Dec 2016, pp. 791-794. 2016. | |
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V.Sundhara Moorthy, Dr.K.Anandanatarajan, "A Study on the Analysis of Solvency and Profitability Position of Select Pharma Companies in India .", V.Sundhara Moorthy et.al/Journal of Computational Information System, Volume 12, Number 2, Feb 2016, pp. 791-794. 2016. | |
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KUMARAN M, ANANDANATARAJAN K, RAJINIKANTH R, "AN EMPIRICAL STUDY ON THE IMPACT OF RISK PERCEPTION ON 'ONLINE PURCHASE INTENTION'.", INTERNATIONAL JOURNAL OF RECENT SCIENTIFIC RESEARCH, Volume 7, Number 6, Jun 2016, pp. 11990-11993. 2016. | |
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T.Vinu Charles and K.Anandanatarajan, "A Study on How FOREX Influences GDP Due To Expert and Import in the Uk Economy.", Asian Journal of Managerial Science, Volume 5, Number 2, May 2016, pp. 33-36. 2016. | |
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M.Kumaran, Dr.K.Anandanatarajan, "Consumer life style and online shopping continuance intention: An emphirical study of Chennai Consumers.", ANNAMALAI UNIVERSITY HUMANITIES JOURNAL, Volume 50, Number 1, Jan 2016, pp. 269-276. 2016. | |
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Suresh, C; Anandanatarajan, K; Sritharan, R, "Effect of sales promotion tools on customer purchase decision with special reference to specialty product (camera) at chennai, tamilnadu.", Asia Pacific Journal of Research, Volume 1, Number 21, Jan 2015, pp. 171-176. 2015. | |
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Mr.M.Kumaran, Dr.K.Anandanatarajan and Dr.K.Rajinikanth, "An analysis of perceived risks affecting online purchase intention.", GLOBAL JOURNAL OF BUSINESS MANAGEMENT RESEARCH, Volume 3, Number 4, Apr 2015, pp. 112-116. 2015. | |
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C. Suresh, Dr.K.Anandanatarajan, "Consumer evaluation of Sales Promotion Schemes: A Study of Bath Soap in Chidambaram.", ANNAMALAI INTERNATIONAL JOURNAL OF BUSINESS STUDIES AND RESEARCH, Volume 1, Number special, Jan 2015, pp. 143-148. 2015. | |
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C.Suresh, Dr.K.Anandanatarajan, Dr.C.Magesh, "Demographic Analysis of Consumer evaluation towards sales promotion.", INTERNATION JOURNAL OF BUSINESS INTELLIGENCE AND INNOVATION, Volume 3, Number 2, Feb 2015, pp. 8-14. 2015. | |
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Jacob Mathew Pulikotil, Dr.K.Anandanatarajan, Dr.Sheela Srivastava, "Good governance through Social networking.", INTERNATIONAL JOURNAL OF BUSINESS INTELLIGENCE AND INNOVATION, Volume 2, Number 1, Jan 2014, pp. 139-146. 2014. | |
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Anandanatarajan, T. Vinu Charles & Dr.K., "A Day to Day FOREX Regime benefits a Novice Investor.", Holy Grace Management Review, Volume 6, Number 1, Jan 2014, pp. 12-14. 2014/9. | |
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C.Suresh, Dr.K.Anandanatarajan, "A study on Customer perception on store brand product with special reference to Chennai residants.", M - INFINITY JOURNAL OF MANAGEMENT, Volume 1, Number 3, Mar 2014, pp. 14-17. 2014. | |
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S. Jothibasu, Dr.K.Anandanatarajan, "A study on the employee performance appraisal system in Kothari Sugar and Chemicals LTD Ariyalur district of Tamilnadu.", M - INFINITY JOURNAL OF MANAGEMENT, Volume 1, Number 3, Mar 2014, pp. 105-114. 2014. | |
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Jacob mathew pulikotil, Dr.K.Anandanatarajan, Dr.Sheela Srivastava, "Social networking sites for Hr Recruitment.", CAARMEL JOURNAL OF MANAGEMENT RESEARCH, Volume 2, Number 1, Jan 2014, pp. 50-59. 2014. | |
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Jothibasu, S; Anandanatarajan, K, "A study on the effectiveness of employees performance appraisal system in Thiru Arooran Sugars Ltd, Thanjavur District of Tamil Nadu..", Review of Research Journal, Volume 3, Number 6, Jun 2014, pp. 1-10. 2014. | |
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C.Suresh, K.Anandanatarajan and K.Tamizhjyothi, "Consumer's evaluation towards bundle offers with special reference to FMCG products.", INTERNATIONAL JOURNAL OF RECENT SCIENTIFIC RESEARCH, Volume 5, Number Academic issue, May 2014, pp. 2112-2116. 2014. | |
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V.Sundaramoorthy, Dr.K.Anandanatarajan, "Capital marketing performance and developments in India.", NISMA JOURNAL OF MANAGEMENT, Volume 1, Number Special Edition, Jan 2013, pp. 64-70. 2013. | |
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Jacob Mathew Pulikotil, Dr.K.Anandanatarajan, "Advertising through Social networks prospects and problems.", RESEARCH EXPLORER, Volume 2, Number Special, Feb 2013, pp. 73-74. 2013. | |
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Jacob Mathew Pulikottil, Dr.K.Anandanatarajan, Dr.Sheela Srivastava, "The role of social media in networking among HR professionals.", PROTSAHAN A JOURNAL TO ENCOURAGE YOUNG RESEARCHERS, Volume 1, Number 1, Jan 2013, pp. 435-442. 2013. | |
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Mathew Jacob, Dr.Anandanatarajan and Sheela Srivastava, "The effect of using social networking sites in office on the job performance of IT professionals.", HOLY GRACE MANAGEMENT REVIEW, Volume 5, Number 1, Jan 2013, pp. 136-149. 2013. | |
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Magesh, C; Tamizhjyothi, K; Anandanatarajan K, "Consumer Preference towards Different Types of Advertisements in Social Networking Sites.", NISMA Journal of Management, Volume Special Issue, Number 1, Jan 2013, pp. 226-235. 2013. | |
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Jacob mathew pulikotil, Dr.K.Anandanatarajan, Dr.Sheela Srivastava, "Home schooling through Social networking sites.", SODH PIONEER JOURNAL OF IT AND MANAGEMENT, Volume 9, Number 2, Feb 2013, pp. 64-69. 2013. | |
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Jacob Mathew Pulikotil, Dr.K.Anandanatarajan, Dr.Sheela Srivastava, "The use of social networking site for disaster management.", NISMA JOURNAL OF MANAGEMENT, Volume 1, Number Special Edition, Jan 2013, pp. 1-7. 2013. | |
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Anandanatarajan, Dr., "Antecedent and consequences of service quality in hotel industry - A guest perspective.", Holy Grace Management Review, Volume 4, Number 1, Jan 2012, pp. 87-94. 2012. | |
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Jacob Mathew, Dr.K.Anandanatarajan and Dr.Joji Chandran, "A study on social networking and relationship among university students.", HOLY GRACE MANAGEMENT REVIEW, Volume 4, Number 1, Jan 2012, pp. 53-60. 2012. | |
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ANANDANATARAJAN, K, "GUEST PERCEPTION ON SERVICE QUALITY A STUDY WITH REFERENCE TO HOTEL INDUSTRY.", Journal of Asian Business Management, Volume 1, Number 1, Jan 2009, pp. 139-146. 2009/1. | |
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K.Anandanatarajan, C.Rameshkumar and Dr.C.Samudhra Rajakumar, "Satisfaction and Image as the predictors of customer loyalty - An Empirical study in hotel industry.", ANNAMALAI UNIVERSITY HUMANITIES JOURNAL, Volume 45, Number 1, Jan 2008, pp. 341-354. 2008. | |
