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Faculty Member Details

Staff Id : 05629
Name : Dr. R. SRITHARAN (Deputed)
Designation : ASSOCIATE PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : M.B.A.,PGDPMIR.,Ph.D.,
Specialization : MARKETING, HUMAN RESOURCE MANAGEMENT.
Date of Birth : 13-05-1979
Date of Joining : 03-01-2002

Present Address Contact Number E-Mail Address
15-ANANDEESWARAN KOIL AGRAHARAM
CHIDAMBARAM,
pin - 608001		9486456461srisrithar13@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 31
Ph.D. 66


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 3621--6
Conducted 521-10


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed -1300000
Ongoing ---

Teaching and Research Experience Industry Experience
22 Years -

Journals Conference Books Published Popular Article
National International National International
6 89 - - - -

List of Publications - National
Dr. R. Sritharan, "BRAND SIMILARITY ââ,¬â€œ ITS ROLE ON BRAND LOYALTY: AN EMPIRICAL STUDY.", PARIPEX - INDIAN JOURNAL OF RESEARCH, Volume 9, Number 8, Feb 2020, pp. 79-80. 2020.
N Kasambu, R Sritharan, "Customer Delight: A Step in the Direction of Business Development.", Think India Journal, Volume 22, Number 18, 2019, pp. 8-15. 2019.
Binil V Rajan, R. Sritharan, "Homestays: an agent for socio-economic development of coastal areas in kerala state.", Indian Management Studies Journal, Volume 23, Number 2, Oct 2019, pp. 199-211. 2019.
P. Balathandayutham, Dr. R. Sritharan, "A Study on Influence of Service Quality on Apartment satisfaction in Cehnnai, TamilNadu.", M-Infinity Journal of Management, Volume 1, Number 3, Jan 2016, pp. 1-6. 2016.
K. P. Mani, Dr. R. Sritharan, "Stress Management Among Government and Private Sector Bank Employees.", Holy Grace Management Review, Volume 6, Number 1, 2014, pp. 140-142. 2014.
A. Anitha; Dr. R. Sritharan, "A Study on Challenges and Opportunities of Women Entrepreneurs for Strategic Decision Making Process by Knowledge Management.", Rethinking Management Theories and Practices, Volume 5, Number 2, Apr 2014, pp. 151-158. 2014.
List of Publications - International
A KUMARAN, R SRITHARAN, "A Survey on Influence of Digital Marketing on Consumer’s Purchase.", Studies in Indian Place Names, Volume 40, Number 3, 2020, pp. 3551-3559. 2020.
DR. R. SRITHARAN, "A STUDY ON INVESTORS INVESTMENT PERCEPTION IN RURAL REGION.", CLIO An Interdisciplinary Journal of History, Volume 6, Number 8, Apr 2020, pp. 87-94. 2020.
DR. R. SRITHARAN, "Critical Analysis of Investors’ Perception and Satisfaction Towards Insurance Investments.", Purakala, Volume 31, Number 17, Apr 2020, pp. 500-505. 2020.
P. Balathandayutham, Dr. R. Sritharan, "RETAIL BANK ATMââ,¬â"¢S SERVICE QUALITY AFFECTING CUSTOMER SATISFACTION: AN ATTEMPT TO DRAW THE ATTENTION.", International Journal of Engineering Technologies and Management Research, Volume 7, Number 7, Aug 2020, pp. 97-101. 2020.
P. Balathandayutham, Dr. R. Sritharan, "FACTORS INFLUENCING OF PURCHASE BEHAVIOR: A STUDY CONDUCTED AMONG THE PURCHASERS OF FLAT IN CHIDAMBARAM.", International Journal of Research-GRANTHAALAYAH, Volume 8, Number 7, Aug 2020, pp. 330-334. 2020.
Dr. R. Sritharan, "Brand Loyalty - A Key for Corporate Success.", International Journal of Research Culture Society, Volume 1, Number special issue, Feb 2020, pp. 24-27. 2020.
A. Anitha; Dr. R. Sritharan, "A Study on Development of Women Entrepreneurship with special reference to cuddalore district in tamilnadu.", International Journal of Research Culture Society, Volume 1, Number special issue, Feb 2020, pp. 82-85. 2020.
N. Kasambu; Dr. R. Sritharan, "Examining Customer Satisfaction among Jio Telecommunication Service Users.", Annamalai International Journal of Business Studies and Research, Volume 12, Number 1, Nov 2020, pp. 12-19. 2020.
P. Balathandayutham Dr. R. Sritharan, "A Study of Factors Affecting Brand Loyalty Towards FMCG Goods in Semi-Urban.", Dogo Rangsang Research Journal ââ,¬â€œugc care group I journal , Volume 10, Number 7, Jul 2020, pp. 38-45. 2020.
P. Balathandayutham Dr. R. Sritharan, "A STUDY OF CONSUMER PERCEPTION ON BRAND LOYALTY TOWARDS FMCG BUYERS IN CHIDAMBARAM.", Dogo Rangsang Research Journal ââ,¬â€œugc care group I journal , Volume 10, Number 7, Jul 2020, pp. 74-77. 2020.
P. Balathandayutham Dr. R. Sritharan, "A STUDY OF CONSUMER PERCEPTION ON BRAND LOYALTY TOWARDS FMCG BUYERS IN CHIDAMBARAM.", Dogo Rangsang Research Journal ââ,¬â€œugc care group I journal , Volume 10, Number 7, Jul 2020, pp. 74-77. 2020.
N Kasambu, R Sritharan, "A STUDY ON PROBLEMS AND PROSPECTS OF E-MARKETING.", Studies in Indian Place Names, Volume 40, Number 3, 2020, pp. 3447-3456. 2020.
DR. R. SRITHARAN, "Factors Influencing Brand Choice: An Investigation In FMCG Sector.", Factors Influencing Brand Choice: An Investigation In FMCG Sector, Volume 9, Number 2, 2020, pp. 1012-1014. 2020.
N Kasambu, R Sritharan, "Organized and Unorganized Retail Stores: Buying Patterns of Consumer.", Our Heritage, Volume 68, Number 30, 2020, pp. 9106-9114. 2020.
S. Tirunavukarasu, P. Balathandayutham, Dr. R. Sritharan, "INFLUENCE OF OCCUPATIONAL STRESS ON ORGANIZATIONAL COMMITMENT OF RESTAURANT EMPLOYEESINFLUENCE OF OCCUPATIONAL STRESS ON ORGANIZATIONAL COMMITMENT OF RESTAURANT EMPLOYEES.", Review of Research Journal, Volume 1, Number Special Issue, Nov 2019, pp. 232-238. 2019.
N. Kasambu Dr. R. Sritharan , "Customer Delight: A Step in the Direction of Business Development.", Think India Journal, Volume 22, Number 18, Dec 2019, pp. 8-15. 2019.
Dr. R. Sritharan, "Relationship Between Price And Loyalty For Fast Moving Consumer Goods.", INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, Volume 8, Number 10, Mar 2019, pp. 2431-2435. 2019.
Binil V Rajan; Dr. R. Sritharan, "Homestays: an agent for socio-economic development of coastal areas in kerala state.", Indian Management Studies Journal, Volume 23, Number 2, Feb 2019, pp. 199-211. 2019.
DR. R. SRITHARAN, "IMPACT OF STRESS ON THE WORK PERFORMANCE OF THE EMPLOYEES: A SURVEY CONDUCTED WITH BANK EMPLOYEES IN CUDDALORE DISTRICT.", Journal of the Gujarat Research Society, Volume 21, Number 15, 2019, pp. 140-144. 2019.
A KUMARAN, R SRITHARAN, "Global Brands: Issues, Challenges and Strategies.", International Journal of Scientific Research in Computer Science, Volume 7, Number 5, 2019, pp. 100-106. 2019.
K. VIJAYALAKSHMI, DR. R. SRITHARAN, "Effectiveness of Training Program among Executives: An Empirical Investigation.", Our Heritage, Volume 67, Number 3, 2019, pp. 80-87. 2019.
N Kasambu, Dr. R Sritharan, "A Study on Customer Delight in Hotel Sector.", International Journal of Management Studies, Volume 5, Number 3, 2018, pp. 151-156. 2018.
N. Kasambu and Dr. R. Sritharan , "Marketing Challenges Faced by SHG: Study of Conceptual Perspective.", EDU WORLD - A Multidisciplinary International Peer Reviewed/Refereed Journal, Volume 9, Number 3, Feb 2018, pp. 270-274. 2018.
A. Kumaran and Dr. R. Sritharan , "An Outlook on Spatial Behaviour of Pedestrians in Urban Space.", EDUCATION PLUS - Multidisciplinary International Peer Reviewed/Refereed Journal, Volume 17, Number 1, Apr 2018, pp. 272-276. 2018.
V. E. Baranidharan, Dr. R. Sritharan, "Students’ expectations towards service quality of higher Education institutions with special reference to puducherry.", International Research Journal of Management Science & Technology, Volume 9, Number 5, 2018, pp. 79-86. 2018.
N Kasambu, Dr. R Sritharan, "Effect of Age and Occupation on Customer Delight: An Empirical Study With Respect To Departmental Store.", Asian Journal of Managerial Science, Volume 7, Number 2, 2018, pp. 54-59. 2018.
M K Mohammed Shafi, Dr. R. Sritharan, "Relationship Between Organizational Culture And Quality Of Work Life: A Study Among It Employees In Chennai.", Journal Of Computational Information Systems, Volume 14, Number 6, 2018, pp. 77-80. 2018.
Dr. R. Sritharan, "Brand Personality and it's Influence on Customer Satisfaction.", EDU WORLD - A Multidisciplinary International Peer Reviewed/Refereed Journal, Volume 10, Number 2, Mar 2018, pp. 301-305. 2018.
Binil V Rajan, Dr. R. Sritharan, "A Study on the Financial Literacy of Under-Graduate Students of Kerala State.", Journal Of Computational Information Systems, Volume 14, Number 3, 2018, pp. 113-122. 2018.
Dr. R. Sritharan, " BRAND LOYALTY STRATEGIES TO FACE COMPETITVE ENVIRONMENT.", International Journal of Creative Research Thought, Volume 6, Number 1, Jan 2018, pp. 79-83. 2018.
Dr. R. Sritharan, "A Study on Factors Affecting Performance of Management to Employees in Private Sectors, India.", EDU WORLD - A Multidisciplinary International Peer Reviewed/Refereed Journal, Volume 10, Number 1, Feb 2018, pp. 416-420. 2018.
K Tirunavukarasu, R Sritharan, " ATTITUDE TOWARDS ADVERTISING ââ,¬â€œ INFLUENCE OF GENDER.", International Journal of Research and Analytical Reviews, Volume 5, Number 1, Jan 2018, pp. 859-864. 2018.
Dr. R. Sritharan, "COMMITMENT VERSUS BRAND LOYALTY: AN ANALYTICAL STUDY.", International Journal of Creative Research Thoughts, Volume 6, Number 1, Feb 2018, pp. 105-108. 2018.
Dr. R. Sritharan, "EMPIRICAL INVESTIGATION OF FACTORS DETERMINING PURCHASE DECISION.", International Journal of Creative Research Thoughts, Volume 6, Number 1, Mar 2018, pp. 118-122. 2018.
P. Balathandayutham, Dr. R. Sritharan, "RESEARCH ONLINE PURCHASE OFFLINE (ROPO) BEHAVIOUR OF CONSUMERS ââ,¬â€œ SOUTH INDIA PERSPECTIVE.", Journal of Emerging Technologies and Innovative Research, Volume 5, Number 3, Mar 2018, pp. 508-514. 2018.
Dr. R. Sritharan, "PRODUCT ATTRIBUTES AND ITS INFLUENCE ON CUSTOMER SATISFACTION.", International Journal of Research and Analytical Reviews, Volume 5, Number 2, Apr 2018, pp. 818-823. 2018.
P. Balathandayutham, Dr. R. Sritharan, "A CONCEPTUAL APPROACH ON ROPO BEHAVIOR.", International Journal of Research and Analytical Reviews, Volume 5, Number 3, Jul 2018, pp. 770-775. 2018.
K Tirunavukarasu, R Sritharan, "FACTORS INFLUENCING ROPO BEHAVIOUR.", Journal of Emerging Technologies and Innovative Research, Volume 5, Number 10, Oct 2018, pp. 980-985. 2018.
K Tirunavukarasu, R Sritharan, "ROPO (RESEARCH ONLINE PURCHASE OFFLINE) BEHAVIOUR OF CONSUMERS ââ,¬â€œ A STUDY ON REASONS FOR OFF-LINE PURCHASE.", Journal of Emerging Technologies and Innovative Research, Volume 5, Number 6, Jun 2018, pp. 503-508. 2018.
V. E. Baranidharan, Dr. R. Sritharan, "Service Quality of Higher Education Institutions and Its Impact on Students Satisfaction.", Asian Journal of Managerial Science, Volume 6, Number 2, 2017, pp. 76-80. 2017.
Dr. R. Sritharan, "Investors Investment Perception ââ,¬â€œ An Impact of Demographic Profile.", EDU WORLD - A Multidisciplinary International Peer Reviewed/Refereed Journal, Volume 8, Number 6, Dec 2017, pp. 389-394. 2017.
K. P. Mani, Dr. R. Sritharan, "DOES DEPENDENT CHILDREN INFLUENCES JOB STRESS AND JOB SATISFACTION OF WOMEN? AN EMPIRICAL INVESTIGATION.", International Research Journal of Management Science & Technology, Volume 8, Number 6, Aug 2017, pp. 439-444. 2017.
K. P. Mani, Dr. R. Sritharan, "IS DEPENDENT ADULT INFLUENCES JOB STRESS AND JOB SATISFACTION? AN EMPIRICAL INVESTIGATION AMONG WOMEN.", International Research Journal of Management Sociology & Humanity, Volume 8, Number 3, Mar 2017, pp. 265-270. 2017.
Dr. R. Sritharan, "ROLE OF 4 PS OF MARKETING IN PURCHASE DECISION.", International Research Journal of Commerce Arts and Science, Volume 8, Number 8, Aug 2017, pp. 267-271. 2017.
N. Kasambu and Dr. R. Sritharan , "Customer Delight in Catering Services: Conceptual View of Determining Factors.", EDUCATION TIMES A Multidisciplinary International Peer Reviewed Journal, Volume 8, Number 2, Nov 2017, pp. 462-466. 2017.
DR. R. SRITHARAN, "INVESTORS PERCEPTION TOWARDS INSURANCE INVESTMENT: AN EMPERICAL STUDY.", Journal of Emerging Technologies and Innovative Research, Volume 4, Number 9, Apr 2017, pp. 569-573. 2017.
M K Mohammed Shafi, Dr. R. Sritharan, "Influence Of Age And Occupation On Quality Of Work Life - A Study In Software Industry.", International Journal of Management Studies, Volume 4, Number 1, Jan 2017, pp. 156-160. 2017.
DR. R. SRITHARAN, "CLEARING AND FORWARDING OF EXPORTS AND IMPORTS: AN ANALYTICAL STUDY.", International Journal of Research and Analytical Reviews, Volume 4, Number 1, Feb 2017, pp. 945-951. 2017.
N. Kasambu, Dr. R. Sritharan., " CONSUMER EXPECTATIONS IN RESTAURANT SERVICES: A STUDY WITH RESPECT TO CUSTOMER SATISFACTION.", International Journal of Creative Research Thoughts, Volume 5, Number 4, Oct 2017, pp. 13-18. 2017.
N. Kasambu, Dr. R. Sritharan., "CORPORATE SOCIAL RESPONSIBILITIES: RECENT ISSUES IN HOTEL INDUSTRIES.", International Journal of Creative Research Thoughts, Volume 5, Number 4, Nov 2017, pp. 23-30. 2017.
A. KUMARAN, R. SRITHARAN, "CORPORATE SOCIAL RESPONSIBILITY (CSR) ON BRAND EQUITY.", International Journal of Creative Research Thoughts, Volume 5, Number 4, Dec 2017, pp. 49-59. 2017.
M K Mohammed Shafi, P. Balathandayutham, Dr. R. Sritharan, "Influence of organizational culture on quality of work life among IT employees in Chennai.", Bonfring International Journal of Industrial Engineering and Management Scienc, Volume 6, Number special issue, Oct 2016, pp. 231-237. 2016.
S. Tirunavukarasu, Dr. R. Sritharan, "Influence of Job Characteristics on Organisational Commitment among Private Sectors, Cuddalore.", International Journal of Engineering and Management Research, Volume 6, Number 3, Sep 2016, pp. 762-764. 2016.
S. Tirunavukarasu, Dr. R. Sritharan, "A Study of Relationship between Job Characteristics and Organisational Commitment among Private Sectors, Cuddalore.", International Journal of Engineering and Management Research, Volume 6, Number 5, 2016, pp. 369-371. 2016.
P. Balathandayutham, Dr. R. Sritharan, "A study on the influence of service quality on Apartment Satisfaction in Chennai, Tamilandu.", Bonfring International Journal of Industrial Engineering and Management Science, Volume 6, Number 1, 2016, pp. 111-114. 2016.
DR. R. SRITHARAN, "Customers’ Opinion about Management of Empty Containers in Liner Shipping.", Asian Journal of Managerial Science, Volume 5, Number 2, 2016, pp. 76-80. 2016.
A. Anitha, Dr. R. Sritharan, "Factors Affecting the Trouble of Women Entrepreneurs: A Case Study on INDIA.", Journal Of Computational Information Systems, Volume 12, Number 3, 2016, pp. 800-806. 2016.
B. Sasireka; Dr. R. Sritharan, "A Study on consumers' opinion towards SMS advertising values.", Global - Journal of Business and Management Research, Volume 1, Number special issue, Apr 2015, pp. 152-155. 2015.
A. Anitha; Dr. R. Sritharan, "A Study on role stressed and constraints faced by women entrepreneurs with special reference to tamilnadu.", Global - Journal of Business and Management Research, Volume 1, Number special issue, Apr 2015, pp. 148-151. 2015.
K.P. Mani, Dr. R. Gayathiri, Dr. R. Sritharan, "Has Organisational Commitment Paves Way for Decrease the Occupational Stress of Chennai Suburban Railway station masters of southern railway?.", International Journal of Management Research, Volume 1, Number 1, Jan 2015, pp. 27-35. 2015.
A. Anitha; Dr. R. Sritharan, "A Study on women entrepreneurship in india.", International Journal of Management and Social Science Research Review, Volume 1, Number 9, Mar 2015, pp. 149-153. 2015.
S. Tirunavukarasu, Dr. R. Sritharan, Dr. C. Madhavi, "Influence of job characteristics on job performance: an empirical investigation.", Annamalai International Journal of Business Studies and Research, Volume 1, Number special issue, Apr 2015, pp. 216-220. 2015.
S.G. Sureshrajan; R. Sritharan, "a study on investors preferred reasons for insurance investments.", Sankhya - International journal of management and technology, Volume 1, Number special issue, Apr 2015, pp. 146-148. 2015.
C. Suresh, K. Anandanatarajan, R. Sritharan, "Effect of sales promotion tools on customer purchase decision with special reference to specialty product (camera) at chennai, tamilnadu.", Asia Pacific Journal of Research, Volume 1, Number 21, Jan 2015, pp. 171-176. 2015.
K. P. Mani, Dr. R. Sritharan, "Impact of occupational stress on quality work life among railway station masters of trichy division.", Bonfring International Journal of Industrial Engineering and Management , Volume 4, Number 4, 2014, pp. 165-169. 2014.
M K Mohammed Shafi, Dr. R. Sritharan, "Influence of Demographic Variable on Quality of Work Life: An Empirical Study.", Bonfring International Journal of Industrial Engineering and Management, Volume 4, Number 3, 2014, pp. 161-164. 2014.
P. Balathandayutham Dr. R. Sritharan, "A Study on the Residential Satisfaction among the Elderly in Chennai.", International Journal of Research in Managment Studies, Volume 6, Number 1, Oct 2014, pp. 6-9. 2014.
P. Balathandayutham Dr. R. Sritharan, "Factorial Study on Residential Satisfaction of Apartment Residents.", Sankhya - International journal of management and technology, Volume 3, Number 2, Mar 2014, pp. 79-80. 2014.
R Rajinikanth, R Sritharan, "Role of Negative Exposures on Work Family Conflict among Police Officers - An Empirical Study.", Sankhya - International journal of management and technology, Volume 3, Number 2, Sep 2014, pp. 120-121. 2014.
MK Mohammad Shafi; Dr. R. Sritharan, "Quality of Work Life Among software Professionals - An Empirical Study.", M-Infiniti Journal of Management, Volume 3, Number 3, Feb 2014, pp. 101-105. 2014.
K. P. Mani, Dr. R. Sritharan, R. Gayathiri, "Effect of Job Stress on the Employees Performance.", Annamalai International Journal of Business Studies & Research, Volume 6, Number 1, Nov 2014, pp. 47-55. 2014.
KP Mani, Sritharan. R, "Stress Management Among Government and Private Sector Bank Employees.", Holy Grace Management Review, Volume 6, Number 1, Jan 2014, pp. 140-142. 2014.
K.P. Mani; Dr. R. Sritharan, "Impact of emotional Intelligence on Occupational Stress and Job Performance - A Study with special reference to Station Masters of Chennai area of Chennai Division.", Sankhya International Journal of Management and Technology, Volume 3, Number 2, Mar 2014, pp. 107-109. 2014.
S.G. Sureshrajan; R. Sritharan, "A Study on Investors Preferred Reasons for Bank and Post Office Investments.", International Journal of Management Review, Volume 1, Number 1, Jan 2014, pp. 45-49. 2014.
P. Balathandayutham Dr. R. Sritharan, "Service quality survey in apartment industry: a study on residential satisfaction among urban residents.", IISRO Multi-conferences proceeding, Volume 1, Number 1, Apr 2013, pp. 231-234. 2013.
A. Anitha; Dr. R. Sritharan, "A Study on Stress Management and Coping Strategies with reference to IT Companies.", International Journal of Functional Management, Volume 2, Number 2, Sep 2013, pp. 90-94. 2013 / http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.1064.8106&rep=rep1&type=pdf.
A. Anitha; Dr. R. Sritharan, "A Study on Faculties Perception of Stress and Coping Strategies.", CLEAR International Journal of Research in Commerce & Management, Volume 4, Number 8, Aug 2013, pp. 78-82. 2013 / https://web.s.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=22494561&AN=119727990&h=kBO88uhGwh89KjoD4aZUBCmv09Gu8zd184kzc4fTrfKy22Yoeox2qNykok9oJ2m99l3DwoWEkNZ7ZVE3NnEPbw%3d%3d&crl=c&resultNs=AdminWebAuth&resultLocal=ErrCrlNotAuth&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d22494561%26AN%3d119727990.
P. Balathandayutham Dr. R. Sritharan, "A Focus on Factors Influencing Residential Satisfaction.", Review Journal Philosophy and Social Science, Volume 38, Number 2, Feb 2013, pp. 123-132. 2013.
P. Balathandayutham Dr. R. Sritharan, "Detailed Investigation of Residential Satisfaction in Apartment's Management Service.", International Journal of Research in Commerce, IT and Management, Volume 3, Number 9, Sep 2013, pp. 98-99. 2013 / https://ijrcm.org.in/article-info.php?article-id=3800.
P. Balathandayutham Dr. R. Sritharan, "A Study on Role of Managment Graduate's Services in Real Estate Business.", M.S.R Journal of Management, Volume 1, Number 2, Jun 2013, pp. 116-118. 2013.
A. Anitha; Dr. R. Sritharan, "A Study on Using Entrepreneurship to Develop a Marketing Strategy for Executive MBA Education Programs..", M.S.R Journal of Management, Volume 1, Number 2, Jun 2013, pp. 119-123. 2013.
P. Balathandayutham Dr. R. Sritharan, "Residential Satisfaction: An Empirical Study With Special Focus on Flat Purchase.", International Journal of Applied Management Research, Volume 5, Number Special Issue, Jan 2012, pp. 64-67. 2012.
P. Balathandayutham Dr. R. Sritharan, "Strategic Approach for Marketing Management.", Bonfring Publications, Volume 7, Number 1, Aug 2012, pp. 56-59. 2012.
S.G. Sureshrajan; R. Sritharan, "Rural Consumers' Preference Attributes towards Purchase of Four-wheeler: An Empirical Analysis.", Paripex - Indian Journal of Research, Volume 1, Number 1, Jan 2012, pp. 66-70. 2012.
P. Balathandayutham Dr. R. Sritharan, "Marketing Strategies for consumer house buying behaviour.", Revitalising Global Business, Volume 1, Number Special Issue, Feb 2012, pp. 994-995. 2012.
Dr. R. Sritharan, "Does Brand Loyalty exist among Students? An Empirical Investigation.", Holy Grace Management Review, Volume 4, Number 1, Apr 2012, pp. 35-40. 2012.
R Rajinikanth, R Sritharan, "Coping and Social Support on Work Family Conflict among Police Personnel.", Selp Journal of Social Science, Volume 3, Number 12, Apr 2012, pp. 446-449. 2012.
P. Balathandayutham Dr. R. Sritharan, "A Study on Real Estate Marketing with special reference to Apartment Purchase.", Selp Journal of Social Science, Volume 3, Number 2, Mar 2012, pp. 431-435. 2012.
R Rajinikanth, Dr. R Sritharan, "Work-Family Conflict among Police Personnel: The Effects of Personality, Work Hour and Social Support.", Humanities Journal, Volume 48, Number 1, Nov 2012, pp. 369-376. 2012.