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Faculty Member Details

Staff Id : 09138
Name : Dr. B. KARTHIKEYAN (Deputed)
Designation : ASSOCIATE PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : M.B.A., M.Phil., Ph.D.
Specialization : Marketing, Sales Promotion, HRM and Business Analytics
Date of Birth : 11-07-1972
Date of Joining : 02-07-2003

Present Address Contact Number E-Mail Address
EG 4, EDAC Apartment,
M K Garden
Chidambaram-608002.		9865245824bkn_au@yahoo.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. -1
Ph.D. 06


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended -----
Conducted -----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
21 Years4 Years

Journals Conference Books Published Popular Article
National International National International
8 3 - - - -

List of Publications - National
B. Karthikeyan & Frank Sunil Justus .T, "Market Segmentation -ââ,¬â€œ Interplay of Marketing Mix..", KEGEES Journal of Social Science, Volume 3, Number 1, Jan 2011, pp. 229-231. 2011.
Frank Sunil Justus .T, & B. Karthikeyan, "The Triumph of Consensus Leadership.", GITAM Journal of Management, Volume 5, Number 3, Jul 2007, pp. 195-197. 2007.
Karthikeyan .B .Frank Sunil Justus .T, & N. Panchanatham, "Distribution Jitney.", Oorja, Volume 5, Number 2, May 2007, pp. 36-41. 2007.
Karthikeyan .B, Frank Sunil Justus .T, & N. Panchanatham, "Can good marketing make sales smooth sailing? .", Indian Management, Volume 46, Number 6, Jun 2007, pp. 82-85. 2007.
Frank Sunil Justus .T & B. karthikeyan, "Business Makeover.", Advanc'edge, Volume 4, Number 4, Apr 2006, pp. 48-49. 2006.
Frank Sunil Justus .T, M. Ramesh & B. Karthikeyan , ""Presentation without Jitters".", Journal of the Annamalai University, Humanities, Volume 9, Number 3, 2006, pp. 379-384. 2006.
Karthikeyan .B, T. Frank Sunil Justus & N. Panchanatham , ""May I Come in -ââ,¬â€œ an Entry to the Retailer Shelf.".", SRM Management Review, Volume 4, Number 4, Apr 2006, pp. 83-86. 2016.
Karthikeyan .B, T. frank Sunil Justus & N. Panchanatham, ""Star in a Trial.".", Prestige journal of Management Research, Volume 10, Number 1&2, Oct 2006, pp. 190-195. 2006.
List of Publications - International
G. Latha, B. Karthikeyan, V. Sitharthasankar, "Online Marketing: Problems and Prospects as Perceived by Customers.", International Journal of Recent Technology and Engineering (IJRTE), Volume 8, Number 2S6, Jul 2019, pp. 738-740. 10.35940/ijrte.B1138.0782S619.
Karthikeyan. B, "ROLE OF SOCIAL MEDIA IN DIGITAL MARKETING.", A JOURNAL OF COMPOSITION THEORY, Volume XII, Number XI, Nov 2019, pp. 662-664. 2019.
Muthukumaran. R & B. Karthikeyan, "Occupational Safety Management and its Impact on Employeesââ,¬â"¢ Performance.", A Journal of Composition Theory, Volume XII, Number XI, Nov 2019, pp. 628-635. 2019.