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M.Suchitra and Dr.L.Sumathy, "Digital Marketing as A Marketing Strategy: Present Trends and Challenges in Digital Marketing.", AJANTA –An International Multidisciplinary Quarterly Research Journal, Volume VIII, Number 1, Jan 2019, pp. 277-282. 2019. | |
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M.Suchitra and Dr.L.Sumathy, "Effective Ways of Digital Marketing in India: Issues and Challenges .", AJANTA –An International Multidisciplinary Quarterly Research Journal, Volume VIII, Number 1, Jan 2019, pp. 271-276. 2019. | |
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L.SUMATHY and R.ANNADURAI, "Work Place Happiness for Employees in Pharmaceutical Industry in TamilNadu.", Asia Pacific Journal of Research A Peer Reviewed International Journal , Volume 1, Number XLVII, Jan 2017, pp. 197-202. 2017. | |
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L.SUMATHY , "Emotional Competencies as a Tool; Human Resource Handing.", EMPEROR INTERNATIONAL JOURNAL OF FINANCE AND MANAGEMENT RESEARCH, Volume II, Number Special, Feb 2016, pp. 867-873. February 2016. | |
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L.SUMATHY , Dr.C.Madhavi & A.J.W.Felix, "Influence of Emotional Intelligence on Decision Making By Leaders.", American International Journal of Social Science, Volume 49, Number 1, Feb 2015, pp. 134-140. 2015. | |
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L.SUMATHY and R.ANNADURAI, "The Relationship Between Emotional Intelligence and demographical factors among The Executives of Heavy electrical Engineering public sector enterprise.", GLOBAL JOURNAL OF BUSINESS AND MANAGEMENT RESEARCH, Volume 3, Number 3, Oct 2015, pp. 126-130. 2015. | |
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L.SUMATHY , Dr.C.Madhavi & A.J.W.Felix, "Relationship Between Emotional Intelligence and Leadership.", International Journal of Management and Social Development, Volume 1, Number 6, Oct 2014, pp. 59-67. Oct.2014 . | |
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L.SUMATHY and R.ANNADURAI, "Food Brone Disease and its Impact on Public Health.", International Journal of Applied Management Research, Volume 2 , Number special, Dec 2010, pp. 505-506. Dec, 2010. | |
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Dr. R.ANNADURAI and Dr.L.SUMATHY, Cauvery Water Management and Delta farmers in Tamil Nadu, Sustainable Management of water Resources in India, Feb 22-23, 2019, Department of Economics, Annamalai University, Annamalai Nagar-608 002, pp. 171-175. Chennai-53, Glow Plus Publishers. | |
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L.SUMATHY, Influence of Emotional Intelligence on Employees Well Being in Banking Sector, Research Paradigms in Management”, Jul 27-29, 2012, Department of Business Administration, Annamalai University, pp. 49-51. Bonfring, Coimbatore. | |
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N.Dhanalakshmi and L.Sumathy, Sustainability of Women SHG’s and Women Empowerment, Synchronizing Management Theories and Business Practices, Jul 27-29, 2012, Department of Business Administration, Annamalai University, pp. 318-322. Coimbatore, Bonfring Intellectual Integrity. | |
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Dr.K.Damodaran, ENVIRONMENT AND HEALTH, 61,66 T.P.K.Main Road, Vasantha Nagar, Madurai-625003, Tamil Nadu: Shanlax Publications, ISBN: 978-93-88398-50-3, pp. 79-91. Feb 2019. | |
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Dr.PICHAPILLAI.S, Water Resource Management in India,, 61,66 T.P.K.Main Road, Vasantha Nagar, Madurai-625003, Tamil Nadu: Shanlax Publications, ISBN: 978-93-88398-21-3, pp. 20-29. Jan 2019. | |