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Faculty Member Details

Staff Id : 13691
Name : Dr. AN. SOLAYAPPAN (Deputed)
Designation : ASSISTANT PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : B.E., M.B.A., PGDPM&IR., Ph.D.,
Specialization : MARKETING MANAGEMENT
Date of Birth : 19-03-1981
Date of Joining : 11-07-2007

Present Address Contact Number E-Mail Address
c-45,North East Extension,
Thillainagar,Trichy-18.
9944222110an.solayappan@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. -2
Ph.D. 03


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 397-6
Conducted ----1


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
17 Years2 Years

Journals Conference Books Published Popular Article
National International National International
3 2 2 7 11

List of Publications - National
J.Jayakrishnan, AN.Solayappan & V.Vetrivel , "Influence of Social Media on Brand Equity Through Brand Awareness.", Golden Research Thoughts, Volume 3, Number 8, 2014, pp. 1-4. 2014.
Annamalai Solayappan, Jothi Jayakrishnan & Sakthivel, "Brand Extension-An Innovative Approach for New Product Development.", Humanities Journal, Volume 47, Number 1, 2011, pp. 405-412. 2011.
Annamalai Solayappan, Jothi Jayakrishnan & John William Felix, "Patient satisfaction leads to loyalty: empirical evidence from hospital industry.", Annamalai Business Review, Volume 4, Number 2, Jan 2010, pp. 78-83. 2010.
List of Publications - International
Annamalai Solayappan & Jothi Jayakrishnan. , "Key Determinants of Brand-Customer Relationship in Hospital Industry..", Petroleum Gas University of Ploiesti bulletin, Volume 32, Number 4, 2010, pp. 119-128. 2010.
Annamalai Solayappan & Jothi Jayakrishnan. , "Customer preference for branded computers with special reference to post graduate students.", Petroleum Gas University of Ploiesti bulletin, Volume 22, Number 1, 2010, pp. 45-51. 2010.
List of Conferences - National
Annamalai Solayappan & Vetrivel , Influences of Brand Awareness on Brand Equity: A Literature Review, Managerial and Technical Innovations for Business Challenges, Mar 29-30, 2014, Annamalai university, Chidambaram, Tamilnadu, India, pp. 133-139. Banglore, India, Archers & Elevators Publishing House.
Annamalai Solayappan & Jothi Jayakrishnan , Brand extension strategy: A perception towards Nokia mobile users, Quality Enhancement and Sustenance in Managerial Practices, Mar 27-27, 2010, Prist University, Chennai., pp. 189-193. Chennai, Ayyappan Publishing House.
List of Conferences - International
Jothi Jayakrishnan, Annamalai Solayappan & Kumaran.C , Determinants of Patient Satisfaction in Branded Hospital, Empowering People Towards Sustainable Development, Mar 14-15, 2014, University of Jaffna, Sri Lanka, pp. 534-548. Sri Lanka, Faculty of Management Studies & Commerce, University of Jaffna, Sri Lanka.
Jothi Jayakrishnan, Annamalai Solayappan & vetrivel, Managing multi cultural diversities in organizations, An Evolutionary Approach in Management Research, Jul 27-29, 2012, Annamalai university, Chidambaram, Tamilnadu, India, pp. 88-93. Coimbatore, India, Bonfring .
Saravanakumar.G, Jothi Jayakrishnan & Annamalai Solayappan , Health Care Marketing - Leads to Social Development, Marketing Information and Strategies: Core for Development, Jul 28-30, 2011, Annamalai university, Chidambaram, Tamilnadu, India, pp. 64-67. Chennai, Scitech Publications (india) Pvt. Ltd.
Jothi Jayakrishnan, Annamalai Solayappan & Rajasabapathy.R , Level of Stress Among the Construction Employees, Human Resource: Core for Business and Social Development, Jul 28-30, 2011, Annamalai university, Chidambaram, Tamilnadu, India, pp. 478-480. Chennai, Scitech Publications (india) pvt. Ltd..
Annamalai Solayappan, Jothi Jayakrishnan & Sethu velmani, Quality Measurement for Hospital Services, International conference on Management Technology and Application, Sep 10-12, 2010, Singapore, pp. 246-250. Singapore, IACSIT Press.
Annamalai Solayappan & Jothi Jayakrishnan , Patient loyalty-A growth for hospital industry., General Management Practices for organizational sustainability, Jul 28-30, 2010, Annamalai university, Chidambaram, Tamilnadu, India, pp. 553-556. Annamalainagar, Chidambaram, Business Administration.
Annamalai Solayappan, Jothi Jayakrishnan & C.Madhavi , Quality First– Remaining Next: An Empirical Evidence, Impact of Economic Crisis in Global Business Scenario, Sep 24-25, 2009, Sai Ram Institute of Management Studies, Chennai., pp. 387-391. Chennai, Anuragam Publication.
List of Book Published
Annamalai Solayappan & Jothi Jayakrishnan , Entrepreneurship: perspectives and strategy, Nallatholai, Varthiry, Karaveddy, Srilanka: Devi Publication, 978-95553086-0-1, pp. 1-6. Dec 2010, http://www.noolaham.net/project/115/11478/11478.pdf.
List of Popular Article
Annamalai Solayappan & Jothi Jayakrishnan, Marketing Mastermind, IUO Publication, #126, Mahalaxmi Towers, Srinagar Colony. Hyderabad-500073: David Wilson, 0972-5156, pp. 60-62. Aug 2010, www.iupindia.org.